performance nutrition

Fuel Smarter. Train Harder. Dominate Your Race.

At The Aerobic Advantage, we provide nutrition planning and support for endurance athletes to help them train harder, recover faster, and perform at their best on race day.

No more mid-race crashes. No more gut issues. No more cramps.

Just evidence based nutrition planning that delivers results.

Find out more

Meet your nutritionist

Hi, I’m Jake—a Sport and Exercise Nutritionist with over half a decade of experience working with endurance athletes of all levels.


My goal is to help you achieve your best performances through personalised & evidence-based nutrition planning, support, and education.

Qualifications & Certifications

MSc Sports & Exercise Nutrition

PgDip Sports & Exercise Nutrition

SENr Registration

UK Anti-Doping (UKAD) Certified

Level 2 Food Hygiene & Safety

testimonials

Ryan

“Jake has helped me improve my Hyrox time from 1:04:58 to a 59:13, through identifying the need to gain weight by implementing a consistent nutrition plan. The plan is adjusted daily to meet the requirements of the workouts set by my coach. This level of detail is something I haven't experienced before and Jake's knowledge is second to none. There is a reason behind each and every meal and the timing of it and Jake has the patience to explain all of this and answer any other questions I have had along the way. The weekly check-in calls are a great way to communicate any potential changes to the foods laid out in the plan should I wish for anything to be substituted. The improvements I've seen since working with Jake have been huge, I'm now very confident in knowing that what I'm eating is fuelling my body correctly for both pre and post workout, as well as during. I'm looking forward to seeing where I will be in the next few months as I continue working with Jake”

Abigail

“Working with Jake for my nutrition alongside my training program has been a huge turning point for me in my athletic development. Not only have I seen improvements in my performance but also in my body composition. Jake is so knowledgeable and explains everything in detail so I understand the reasons why, which has helped completely change my relationship with food. I am the fittest, strongest and leanest I have ever been!”

Aiden

“I have been working with Jake for over 15 weeks now and I have gained a whole new understanding of nutrition and fuelling for my training. The coaching has been an absolute game changer for me. Jake is always available at any time to answer any questions I have and is very supportive. I would highly recommend Jake.”

Joel

“Working with Jake has been a game-changer for me. I’ve been a personal trainer for 7 years, and in the past few months, I’ve learned more than I ever thought possible by applying Jake’s methods to my own training. Jake is the only trainer I know who updates both my training and eating schedule every week.

When I first came to Jake, I was dealing with several complications: a back injury, tendinitis in my wrist, and the fatigue of balancing running a business with being a new father. Despite these challenges, Jake crafted a plan that was tailored to my needs, and I’ve felt significant progress over time.

I went into my first HYROX event feeling confident that I could finish, and now we know exactly what needs to be done to improve my time for next time. I’m excited to be on the path to becoming the athlete I’ve always wanted to be, and it’s incredibly rewarding to learn while I train.

My ability to perform while fatigued has improved dramatically, and despite being on the heavier side, I’ve been able to run much better than I expected. Jake’s attention to detail is unmatched, and he never hesitates to explain the evidence behind his decisions.

Having my training planned around my work schedule, along with clear eating guidelines, has been a huge help. I’m not always the easiest client, but Jake understands that being a new father means my priorities can shift, and he has always respected that. He’s been flexible and has kept my program aligned with my changing needs.

I truly appreciate all the support, and I’m looking forward to continuing my development with you.”

Joint the team